Reasons to Advertise with Pollack Broadcasting Company
Radio is first in reaching people: Radio is the biggest medium, in terms of consumers reached. Radio reaches more different people in a day or in a week than TV or newspapers.
Radio is first with primary customers: Key advertising target (adults 18-49, upscale working women, professional/managerial males) spend more daily time with radio than they do with TV.
Radio is first on weekends: Almost nine out of ten consumers are reached by radio on the weekend.
Radio is first in the daytime: Radio has always been a leader in morning and afternoon "drivetime." New research now puts radio as the Number One medium between 10 a.m. and 3 p.m.
Radio is first as a news source: Radio delivers the news first in the morning and is the primary news source all day long.
Radio is first with the auto audience: Car radio is so powerful it's almost a total medium by itself. It reaches seven out of ten adults in a week.
Radio is first indoors and out: 99% of the homes in America have at least one radio. There are an average of six working radio sets per home, and battery sets give radio total coverage, inside and out.
Radio is first in speed and flexibility: Advertising can be generated rapidly, without the production and deadline delays of other media.
Radio is first in cost efficiency: Radio's cost-per-thousand has actually risen least of all the major media.
* Source: National Retail Merchants Association planning guide for advertising.
Radio is first with primary customers: Key advertising target (adults 18-49, upscale working women, professional/managerial males) spend more daily time with radio than they do with TV.
Radio is first on weekends: Almost nine out of ten consumers are reached by radio on the weekend.
Radio is first in the daytime: Radio has always been a leader in morning and afternoon "drivetime." New research now puts radio as the Number One medium between 10 a.m. and 3 p.m.
Radio is first as a news source: Radio delivers the news first in the morning and is the primary news source all day long.
Radio is first with the auto audience: Car radio is so powerful it's almost a total medium by itself. It reaches seven out of ten adults in a week.
Radio is first indoors and out: 99% of the homes in America have at least one radio. There are an average of six working radio sets per home, and battery sets give radio total coverage, inside and out.
Radio is first in speed and flexibility: Advertising can be generated rapidly, without the production and deadline delays of other media.
Radio is first in cost efficiency: Radio's cost-per-thousand has actually risen least of all the major media.
* Source: National Retail Merchants Association planning guide for advertising.